Mark Everett Hall: touts doubtful Twitter tool.John Paczkowski: Skype: It's Business TimeĪnthony Ha: lets you answer customer complaints on Twitter Matt Asay: IBM wouldn't benefit from Sun's open-source plan Nathania Johnson: Mainstream Publishers Want Google to Change their Algorithm to Favor Them Katie Fehrenbacher: Hacking the Smart GridĮd Bott: Protecting your PC isn't rocket scienceĮdmon, IT Toolbox: The problem with JavaFX.Google's "cloudy" privacy questioned: EPIC fail?.TomTom counter-sues Microsoft: arewethereyet?arewethereyet?.Ballmer pokes Apple fanboi hornets' nest.The real losers in this story is the 7,500+ customers that trusted their backup company to protect their data and all of us that are current Carbonite customers. However, many entrepreneurs are not necessarily IT professionals and under estimate the risk. sounds great on a business plan and saves a lot of time to market. Carbonite relies on a third-party vendor to backup their customers files. Just when we started feeling good about backing our data up automatically over our Internet connection this story breaks. Dead hard disk? Cloud service shut down? Corrupted backup files? The list goes on and on. After all, you can make only so many backups, and there exists the chance, however small, that all your backups might just fail one after another. Some argue that relying solely on the cloud isnt very smart, preferring to rely on a combination of having copies both in the cloud as well as on local machines, hard drives and the like. Flickr, Picasa, Gmail, SkyDrive or even Carbonite all these services basically require you to chuck your data on their physical servers, and hope for the best. Instead of just being that fluffy chunk of moisture that glides along in the sky, the cloud is promised as being the next big step that comes after the World Wide Web. The publicity surrounding the lawsuit is a here-and-now challenge. One thing is certain: The financial recovery from the lawsuit, if any, could be months if not years away. Headlines about the incident could creep into search results, preserving the companys headline risk for future prospects who may have missed the initial stories. Now readers of several of the most popular IT industry web sites are also aware that Carbonite lost customer data. Im not aware that the companys problems had been public prior to the lawsuit. Rich Miller worries about Carbonite's reputation: I also think its worth pointing out Carbonite has been caught red-handed earlier this year astroturfing Amazon reviews, as reported by David Pogue of The New York Times. The real victims of course are the customers, who will most likely think twice before trusting a cloud-based storage and backup provider with their files from this point forward. The danger of storing your data in the cloud, part n. warranted for three years to detect failing drives and copy the data on them to functioning drives. says it bought more than $3m of RAID array hardware from Promise. It will be very interesting to understand the basis of Promise's rejection of responsibility which would infer incompetent data storage practices. There will be a damage to Carbonite's reputation from merely going to court and admitting its systems screwed up and let down so many customers. When the Promise products failed, Carbonite says, more than 7,500 of its customers lost data. As an online backup service supplier, customer trust in Carbonite's ability to securely hold data is fundamental.
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